Thoughts on Marketing

“Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.”

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“The most common trouble with advertising is that it tries too hard to impress people.”

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“Never make negative comments or spread rumors about anyone. It depreciates their reputation and yours.”

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“Do not put your faith in what statistics say until you have carefully considered what they do not say.”

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“A reputation once broken may possibly be repaired, but the world will always keep their eyes on the spot where the crack was.”

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“We succeed in enterprises which demand the positive qualities we possess, but we excel in those which can also make use of our defects.”