To all my Friends :)

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Thoughts on Marketing

“Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.”


“The most common trouble with advertising is that it tries too hard to impress people.”


“Never make negative comments or spread rumors about anyone. It depreciates their reputation and yours.”


“Do not put your faith in what statistics say until you have carefully considered what they do not say.”


“A reputation once broken may possibly be repaired, but the world will always keep their eyes on the spot where the crack was.”


“We succeed in enterprises which demand the positive qualities we possess, but we excel in those which can also make use of our defects.”

Golden Rules for Finding Your Life Partner


When it comes to making the decision about choosing a life partner, no one wants to make a mistake. Yet, with a divorce rate of close to 50%, it appears that many are making serious mistakes in their approach to finding Mr./Miss. Right!

If you ask most couples who are engaged why they’re getting married, they’ll say: “We’re in love”; I believe this is the ..1 mistake people make when they date. Choosing a life partner should never be based on love. Though this may sound “not politically correct”, there’s a profound truth here.

Love is not the basis for getting married. Rather, love is the result of a good marriage. When the other ingredients are right, then the love will come. Let me say it again: “You can’t build a lifetime relationship on love alone”; You need a lot more!

Here are five questions you must ask yourself if you’re serious about finding and keeping a life partner.

Question – 1: Do we share a common life purpose?

Why is this so important? Let me put it this way: If you’re married for 20 or 30 years, that’s a long time to live with someone. What do you plan to do with each other all that time? Travel, eat and jog together? You need to share something deeper and more meaningful. You need a common life purpose.

Two things can happen in a marriage:

  1. You can grow together, or

  2. You can grow apart.

50% of the people out there are growing apart. To make a marriage work, you need to know what you want out of life!

Bottom line – Marry someone who wants the same thing.

Question – 2: Do I feel safe expressing my feelings and thoughts with this person?

This question goes to the core of the quality of your relationship. Feeling safe means you can communicate openly with this person. The basis of having good communication is trust – i.e. trust that I won’t get “punished”; or hurt for expressing my honest thoughts and feelings. A colleague of mine defines an abusive person as someone with whom you feel afraid to express your thoughts and feelings. Be honest with yourself on this one. Make sure you feel emotionally safe with the person you plan to marry.

Question – 3: Is he/she a mensch?

A mensch is someone who is a refined and sensitive person. How can you test? Here are some suggestions. Do they work on personal growth on a regular basis? Are they serious about improving themselves? A teacher of mine defines a good person as “someone who is always striving to be good and do the right “;. So ask about your significant other: What do they do with their time? Is this person materialistic? Usually a materialistic person is not someone whose top priority is character refinement.

There are essentially two types of people in the world –

  1. People who are dedicated to personal growth and

  2. People who are dedicated to seeking comfort.

Someone whose goal in life is to be comfortable will put personal comfort ahead of doing the right thing. You need to know that before walking down the aisle.

Question – 4: How does he/she treat other people?

The one most important thing that makes any relationship work is the ability to give. By giving, we mean the ability to give another person pleasure.

Ask: Is this someone who enjoys giving pleasure to others or are they wrapped up in themselves and self- absorbed?

To measure this, think about the following: How do they treat people whom they do not have to be nice to, such as waiters, bus boys, taxi drivers, etc.. How do they treat their parents and siblings? Do they have gratitude and appreciation?

If they don’t have gratitude for the people who have given them everything; can you do nearly as much for them? You can be sure that someone, who treats others poorly, will eventually treat you poorly as well.

Question – 5: Is there anything I’m hoping to change about this person after we’re married?

Too many people make the mistake of marrying someone with the intention of trying to “improve”; them after they’re married. As a colleague of mine puts it: “You can probably expect someone to change after marriage for the worse” If you cannot fully accept this person the way they are now, then you are not ready to marry them.

In conclusion, dating doesn’t have to be difficult and treacherous. The key is to try leading a little more with your head and less with your heart. It pays to be as objective as possible when you are dating; to be sure to ask questions that will help you get to the key issues. Falling in love is a great feeling, but when you wake up with a ring on your finger, you don’t want to find yourself trouble because you didn’t do your homework.

Another Perspective –

There are some people in your life that need to be loved from a distance.. It’s amazing what you can accomplish when you let go of or at least minimize your time with draining, negative, incompatible, not-going anywhere relationships. Observe the relationships around you.

Pay Attention –

  • Which ones lift and which ones lean?

  • Which ones encourage and which ones discourage?

  • Which ones are on a path of growth uphill and which ones are going downhill?

  • When you leave certain people do you feel better or feel worse?

  • Which ones always have drama or don’t really understand, know, or appreciate you?

The more you seek quality, respect, growth, peace of mind, love and truth around you…the easier it will become for you to decide who gets to sit in the front row and who should be moved to the balcony of your life.

An African proverb states, “Before you get married, keep both eyes open, and after you marry, close one eye”; Before you get involved and make a commitment to someone, don’t let lust, desperation, immaturity, ignorance, pressure from others or a low self-esteem make you blind to warning signs. Keep your eyes open, and don’t fool yourself that you can change someone or that what you see as faults aren’t really that important.

  • Do you bring out the best in each other?

  • Do you compliment and compromise with each other, or do you compete, compare and control?

  • What do you bring to the relationship?

  • Do you bring past relationships, past hurt, past mistrust, past pain?

  • You can’t take someone to the altar to alter them. You can’t make someone love you or make someone stay.


    If you develop self-esteem, spiritual discernment, and “a life”; you won’t find yourself making someone else responsible for your happiness or responsible for your pain. Seeking status, sex, and security are the wrong reasons to be in a relationship.


    1. Trust

    2. Communication

    3. Intimacy

    4. A Sense of Humor

    5. Sharing Tasks

    6. Some get away time without Business or Children.

    7. Daily Exchanges (meal, shared activity, hug, call, touch, notes, etc.)

    8. Sharing Common Goals & Interests.

    9. Giving each other space to grow without feeling Insecure.

    10. Giving each other a sense of Belonging & Assurances of Commitment.

    If these qualities are missing, the relationship will erode as resentment withdrawal, abuse, neglect, and dishonesty; and pain will replace.

    • Life starts with a Voice but ends with Silence

    • Love starts with a Fear but ends with Tears

    • Friendship starts Anywhere and ends Nowhere

    Proud Pakistani

    how come other countries in similar or comparatively pathetic conditions aren’t so as popular in being a third class one as is ours? We usually wonder what could be the problem? Well the root cause that I could come up with is that it’s because of us – yes, our own attitudes toward a thing matter alot…after all if we are not talking good about ourself then how can others find us good enough?? wink!

    a simple example will help explain it: rickshaws, ya our treasured vehicle that is unique in it’s own sense! But how many times of the day do we curse it? (I hated it like anything when I first encountered it after coming to live in my homeland) We fail to realise how much importance it has in our daily life…going to school, office, hospital, university… times of calamities like bus strikes, or traffic jams that are hard to conquer with the big cars, this tiny but composed wonder will take you out of that jungle of cars via some tiny routes!

    in Thailand, there is a three-wheeled taxi (like our rickshaws, wow!) that they use as a daily means of transportation within the town and they feel proud of it. So come up guys and appreciate and praise your country’s treasures too! Let the world know what you got to show!

    let me know what other wonders of Pakistan that you feel proud of and are telling about it to the outsiders?

    p.s: the new cng rickshaws are just amazing, noise-free, smoke-free, pollution-free! and very very comfortable, travel like a royalty 😉

    4-Stroke CNG Rickshaw

    Following Sunnah

    here we can share the life’s little doings that occur from us on a daily basis…what I did today’ is basically about what I did today to add to my practice of implementing Islamic teachings in some way or any way that we might have! So let’s share it here, I am sure we all have something to add over here…good luck!

    I will add to it by stating that I read some verses of Quran today in the morning before getting busy in my daily work routine, alhamdulilah.


    Feeling bitter?

    take out all the grudge here, yup, this is the free forum where you can talk about any thing that has been a long botheration now, but at the same time, I suggest we find a clue to it too. In case we don’t know how to get it resolved, maybe some of our friends here can help? baby

    lemme start by one i came across early this morn, the kids on the street were playing cricket on a ramadan sunday…:S and i was trying to get some sleep at that time…what’s with the parents not telling their young ones to play near their own homes? clever enough to send the kids away from home and bother the neighbors!

    Constant learning..

    life is a constant learning no doubt about that…and I am not talking about the usual school or childhood learnings, that part is for sure a scheduled learning process, but it’s amazing to see how one can learn from kids or other people’s around you, at times, that we are shocked to know something we never even thought about before! Ya, it happens, but those who consider it a mere stupidity are the ones lost in the self-pity of ignorance and aggressiveness.

    Have you learnt anything new today?